Taobao is a popular online shopping and the retail platform in China. It currently has nearly 500 million registered users and the more than 60 million regular visitors every day. The number of online products per day has been exceeded 800 million with an average of 48,000 sold per minute. The peak single-day transaction volume of Taobao reached 4.38 billion and creating 2.708 million direct and full employment opportunities. With the expansion of Taobao and the increase in the number of users, the platform has also changed from a single C2C network market to a comprehensive retail circle including C2C, group buying, distribution, auction and other e-commerce models.riseindeal.com